About Us

Magicshine Australia provides a wide range of cycling lights, to serve all riding disciplines.

Since 1999, Magicshine has been focused on the outdoor lighting area with the mission to provide high performance lights for professional night time and outdoor activities, to keep people safe in the dark.

In 2007, we introduced our first generation bike light, hitting the markets with our revolutionary design and functionality. Nowadays, we are continually refining our products, developing smarter, high power lights with leading technology. The Magicshine brand has become known to the world, and acknowledged as a top brand in the cycling industry.

Our goal is to keep bringing innovation to the industry, and encourage every outdoor sports enthusiast to discover more possibilities, break free of environmental limitations and expand their potentials.

We are determined to strengthen people’s confidence in the darkness.
To let them see more, and do better.